econs link

Behavioural Economics: Is it such a big deal?

A link from ZH again; nice one, you got me interested. I tend to side with Tim Harford, and in my own defence would just like to point out: economics is, broadly speaking, the study of human responses to incentives, choices - in a word, behaviour. And seen in that light, "behavioural" economics is a mere tautology; a linguistic soufflé. True, a very nifty one, but a soufflé nonetheless.